In Frankfurt, a city with a population of 690,000, Uber recently closed its office after just 18 months of operation, halting its ride-hailing service that allowed users to hail rides through an app. The departure was influenced by the resistance of local taxi operators like Hasan Kurt, who refused to work with Uber due to its use of primarily unlicensed drivers. Uber initially offered the low-cost service UberPop, which faced legal challenges and was eventually outlawed by German regulators. The company then tried to collaborate with licensed operators, but faced cultural and regulatory obstacles.
Uber has faced several setbacks across Europe in recent months, with withdrawals from cities like Hamburg, Düsseldorf, and Amsterdam. In cities like Paris and Madrid, violent opposition from existing taxi operators, and in London, potential regulatory changes, threaten Uber’s future expansion. The case of Uber’s retreat from Frankfurt highlights the importance of understanding local regulations and cultural norms.
Uber has not completely withdrawn from Germany, operating in Berlin and Munich. The company argues that its services could create jobs in Germany and has asked the European Commission to intervene in the bans imposed on UberPop in Germany, France, and Spain. However, Uber’s aggressive tactics and disregard for local regulations have alienated both taxi operators and potential customers in countries like Germany.
After entering Frankfurt in 2014, Uber’s UberPop service faced legal challenges as the company’s unlicensed drivers did not meet the same requirements as licensed operators. Although Uber attempted to attract new customers through free rides and incentives, a court decision in 2015 required all Uber drivers to hold official permits. The company failed to recruit enough licensed drivers due to its earlier conflicts with local operators and aggressive practices. The company’s challenges in Frankfurt illustrate the importance of respecting local regulations and cultural expectations.